Available Jobs - Sales / Marketing / PR / Advertising(41)

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Duties:
Responsible for the day to day operations of the retail store
Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability
Meet sales goals by training, motivating, mentoring and providing feedback to sales staff
Complete store administration and ensure compliance with policies and procedures
Maintain outstanding store condition and visual merchandising standards
Deal with all issues that arise from staff or customers (complaints, grievances etc)

Duties Includes:
The primary function of a Project Sales Representative is to sell repair, replacement, upgrade and retrofit projects to new customers and manage the installation of all work sold. The Project Sales Representative will be expected to follow up on all opportunities found or presented
Follow up on opportunities as they develop with new customers.
Sells fixed price projects to new customers.
Install all work sold at or above booked Gross Margin levels.
Understands the Customers costs involved in owning, operating and maintaining their facilities.
Understands how various mechanical systems, components and their control systems work

Duties Includes:
Help customers through email, phone, online presentations, screen-share and in person meetings
Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
Ensure the timely and successful delivery of our solutions according to customer needs and objectives
Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders

Duties Includes:
The traffic Manager will be the manager over seeing all account managers as well as all graphic designers . This Manager is to ensure the smooth running the digital marketing sector
They will need to ensure all clients are happy with the services and help with creative strategy for each of our clients
Create detailed schedules and set deadlines for various stages of a project
Distribute assignments to creative teams and other departments, depending on their availability and priorities
Meet with clients to learn more about new project details and give progress updates on existing projects, communicating any issues
Monitor projects and workloads, adjusting assignments and deadlines accordingly
Maintain job files
Work with freelancers and contractors and ensure they have the resources needed for their jobs

Duties and Responsibilities include but are not subject to:
Maintain a prospect list and conduct sales calls on existing and potential fuel prospects
Organize training for sales staff
Record sales or delivery information
Aid in developing price lists, innovative sales programs, sales prospects and customer incentives
Disseminate sales programs, inventory, and product information to the professional sales force and customers
Monitor, coordinate and lead Marketing activities, product needs, and service requirements
Ensure the credit worthiness of customers, promoting the use of credit programs as a sales tool and helping provide the required information to establish credit
Be knowledgeable of company programs, billing procedures, and monthly statement process
Provide customer service by using all resources available including contracting, fuel and oil testing, specific recommendations and other programs needed
Develop territory and competitive analysis to maintain current knowledge of the market place and the competition
Establish a route system in delivery territory, deliver petroleum products according to customer requirements
Communicate marketing programs and distribute sales promotion materials to customers and prospects
Collect accounts as needed according to credit policy
Follow up on customer complaints and seeks solutions in a timely manner

Requirement:
Sales:
Maintain/develop sustainable relationships with existing/new customers.
Actively pursue potentially profitable new markets and new customers.
Analyze region/area/customer data in pursuit of potential opportunities.
Meet/exceed sales targets - (including: Volume; GP; Value)
Monitor competitor activity (product/pricing) & adjust sales action plans accordingly.
Continually improve customer service.
Manage the supply chain - ensure suppliers, storage & transporters meet standards.
Minimize the trading risk.
Develop thorough industry/market knowledge.
Keep abreast of all industry developments & trends (including surplus, shortage, and change in regulations)

Operational Functions:
Capture sales orders/purchase orders on the system.
Develop/maintain relationships with relevant stakeholders (Cold Stores, Transporters)
Assume full responsibilities for all sales concluded, from the outset to the final destination.
Interact/follow-up with support departments regarding invoicing, stock customer payments, etc.

Duties Include:
Receive walk-in customers, phone and emails orders from commercial/industrial customers, retail outlets and individual customers while providing the highest level of service.
Identify customer needs, then invoice the customer correctly & accurately by writing out manual, hand written invoices.
Manage client orders with manual order filing system
Understanding customer needs and sending quotations using spreadsheets (e.g. Excel)
Maintaining good relationships especially with existing top (repeat) customers
Email communication with clients
Phone communication with clients and answering switchboard telephone lines
Working with Excel. A good knowledge of Excel is important.
Issuing and checking Invoices, Receipts, Credit Notes and other documents.

Duties and Responsibilities include but are not subject to:
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Support marketing executives in organizing various projects
Conduct market research and analyze consumer rating reports/questionnaires
Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
Update spreadsheets, databases and inventories with statistical, financial and non-financial information
Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
Prepare and deliver promotional presentations
Compose and post online content on the company’s website and social media accounts
Communicate directly with clients and encourage trusting relationships

We are looking for an experienced merchandiser to produce sales by providing point-of-purchase and shelf management services. You will get the right product, in the right place, time, quantity and price.
Travel with company vehicle to visit our resellers to:
Check on stock levels
Discuss new orders
Check pricing and displays
Maintain relationship with reseller
Assist GM with in-house reporting and supervision
Cover for GM in absence
Planning and developing merchandising strategies
Analyzing sales figures, customers reactions and market trends to anticipate product needs
Collaborating with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales

This is with a great international company and they are looking for someone with an international Sales and Marketing degree and exposure to join their team

Duties:
Developing new markets and customers
Relationship building
Visiting customers on site when necessary
Market research
Account management
Order taking

Duties and Responsibilities include but are not subject to:
Maintaining best possible relation with the customer. Your brand should become the preferred brand for the customer. When customer thinks about the category your brand should come to his mind first.
KAM is the face of the company for the customer. Customer will know the company as much you tell them about it, how you present it. Make sure all plans of the company for year for respective category are communicated to them.
Planning JBP annually, fixing quarterly & annual business targets, achieving it.
Ensure all top sku are listed in the account, proper stocking norms are set for each sku.
To meet the growth, revenue, share, profitability plans. KAM has to make sure that business with the account is generating healthy profits. Regular activations need to be plnned to create excitement in the category.
KAM has to ensure regular supply chain & commercial reviews. Ensuring fill rate is key to business. Coordinate with cross functional teams like sales operations, marketing.
Share of shelf, face ups alignment with the account. Overall heathy share of shelf to be ensured in the category. Get eye level height for key skus.

General Graphic Design skills
Agency campaigns or conceptual thinking
Experience of social/ digital marketing, planning and design
Retail promotions
Packaging - design and development
Fast moving environment with forward planning
Obtains approval of concept by submitting rough layout for approval.
Completes projects by coordinating with clients according to tight deadlines
Contributes to team projects

Duties:
Develop and implement effective sales strategies
Lead nationwide sales team members to achieve sales targets, mentoring and directing strategies for success and driving sales plans.
Establish productive and professional relationships with key personnel in assigned customer accounts
Creating an enthusiastic and successful sales environment focusing on thinking outside the box and challenging the norm in business.
Signing off on ranging concepts, new product opportunities, promotions and point of purchase solutions.
Nurturing high-level relationships with suppliers and stakeholders.
Managing large corporate accounts at a national level.
Building and developing strong business relationships with new and existing channels.
Developing and assessing the national marketing strategy to increase customer acquisition and retention.

Requirements:
Manage a portfolio of accounts to achieve long-term success
Develop positive relationships with clients
Act as the point of contact and handle customers’ individual needs
Generate new business using existing and potential customer networks
Resolve conflicts and provide solutions to customers in a timely manner
Supervise account representatives to ensure sales increase
Report on the status of accounts and transactions
Set and track sales account targets, aligned with company objectives
Monitor sales metrics (e.g. quarterly sales results and annual forecasts)
Suggest actions to improve sales performance and identify opportunities for growth

Duties to include:
Organising sales visits
Demonstrating and presenting products
Establishing new business
Maintaining accurate records
Attending trade exhibitions, conferences and meetings
Reviewing sales performance
Negotiating contracts and packages
Aiming to achieve monthly or annual targets.

Duties to include:
Sales & marketing
Business development
Establish, develop and maintain positive business and customer relationships
Order processing
Stock management
Expedite the resolution of customer problems and complaints to maximize satisfaction
Analyze the territory/markets potential, track sales and status reports

DUTIES:
Define growth opportunities within each category relative to KA business, used to prepare the account sell in and sell thru, price discounting, co-op advertising and promotional budgets for the next fiscal. Build budget P&L for each KA based upon these plans.
Evaluate potential setbacks to the plan and develop contingencies to overcome them.
Negotiate and agree individual promotional forecasts with each retailer. Monitor performance against these forecasts.
Analyse monthly sell-in, sell thru, stock and productivity (stock turn) performance by brand, product category, region and store.
Analyse credits/returns, markdowns/tallies, co-op advertising and promotional spend against budget and relative to the performance of each KA.
Prepare pre and post promotion analysis (Top promotions only). Evaluate and recommend adjustments to promotional plan depending upon success or failure of each promotion.

Conduct quarterly review of customer performance vs the plans and mutually agree to adjust where necessary to achieve objectives. To include quarterly review and outlook of spend, what has /has not worked; account P&L, performance of top promotions and an outlook for the next quarter.

Develop relevant, unique and creative growth plans in conjunction with the customer, marketing and field sales team for each KA, ensuring that all available opportunities are exploited.
Recommend and implement adjustments /corrective actions/solutions to address problems and budget shortfalls on each account.
Monitoring of product ranging within stores/regions in line with agreed listings. Identify and communicate any new opportunities with KA.
Initiate, plan, develop and implement in-store promotions in conjunction with marketing and the field sales and merchandising teams.
Ensure correct implementation of agreed positioning, space and promotional execution in store. Develop a sense of ownership of execution in store.
Maintain category management disciplines in conjunction with category manager.
Analysis and management of stock/productivity levels in store in conjunction with the key account.
Engage regularly with customer logistics and the demand planner to ensure planned orders are shipped on time and in line with monthly forecast of the account.
Ensure new launches and promotional activities are timeously communicated, negotiated and listed with KA so all orders are received by required date.
Check Head Office listings once a month on all products that should be listed or discontinued.
Report on infill rates to KA and Revlon management weekly in conjunction with the demand planner.

Strong Customer Relationships
Drive to continuously to build a strong business partnership and links with each key account.
Constantly challenge customers to grow their business to drive the company’s success today and in the future.

Forecasting Accuracy
Ensure that all promotional and launch volumes are accurately reflected and included and the demand forecast 6 months in advance of the planned implementation date.
Actively participate in monthly forecasting feeder meetings with information on sell in, sell thru, new product performance, promotional buy in volumes and timings, stock movements and any other relevant information for each KA which may affect the demand plan.
Tight Budget Controls
Manage customer P&L to ensure achievement of budgeted sales and profit.
Ensure all co-op advertising, promotional, credits/returns/markdowns, rebates, price dealings/discounts, tallies and allowances spend is controlled against budget
Evaluate all spend with each customer for optimal ROI. Assess alternative promotional vehicles for maximum return on each promotion within each customer.
Direct spend to build long term sustainability of focus brands as identified by the company’s strategy.
GENERAL

Participate in all sales and marketing meetings, report and update sell-in/sell-thru results in the KA business.
Attend and participate in cycle meetings and sales conferences.
Constantly monitor sales problems and opportunities, make recommendations and initiate action to address.
Perform any other duty as reasonably directed by superior.
Adhere to all company policies, procedures and instructions which forms part of the Good Manufacturing Practice (GMP) management system of the company.

This is one of the leading distributors of luxury fine fragrance, cosmetics, and specialised skincare in Southern Africa. The Cosmetics Group epitomizes luxury, dynamism, sophistication and excellence. This is an exciting opportunity for a driven and ambitious individual to join the JHB team as a Trade Marketing Manager. It is the role of the Trade Marketing Manager to be the daily supervisor of the F&B Brand, including the direct management of its projects and procedures and the guardian of the brand image in the SA marketplace.

Main Purpose:
To take responsibility for the planning, management and strategizing of the brands. The overall focus of the portfolio is the execution of the international program with local market interpretation.Taking responsibility for the overall financial performance of the brands, ensuring profitability and financial growth.

Key Results Area :
Budget Control National marketing programme Above the line (ATL) and Below the line (BTL) marketing strategies Implementation of promotions Forecasting and the management of the supply chain process Stock management and distribution Competitor awareness Launch programmes Sales involvement Administration duties

Job Specific Requirements :
To determine market size and performance trends within the retail chains utilising available data. Coordinating, assimilation and interpretation of data To review product group and brand SWOT analysis within the retail sector Monitor sales performance and suggest appropriate responses Sales involvement. Ensuring communication to the sales team on brand direction, equity guidelines, store execution, merchandising and marketing guidelines of the brand for all store level activities. Evaluating the performance of individual products, determining their position in terms of product life cycle and taking the necessary action in promotion, rationalisation and new product activities The setting of logically derived marketing objectives incorporating brand growth, sales, pricing and profit Formulation and implementation of the marketing strategy within the parameters of the policy set by the principals to ensure the achievement of marketing objectives Budgeting and forecasting The control and monitoring of marketing spend on a monthly basis The initiation and co-ordination of promotions and marketing activities in accordance with brand equity Implementation of cost efficient and effective promotions ensuring the achievement of objectives within the set budgets, communication to merchants and retailers Negotiation and communication of retail program with the respective merchant divisions, stores and sales teams Implementation of new product launches, new sku’s line extensions and limited editions Providing training and motivation Ensure strong retail marketing programs and communicated and executed appropriately within each retail chain and customer. Provide regular updates and business overviews and assessments of analysis, to the various management levels within the Company and the principals of the brand(s).

Duties Includes:
Handle and monitor Clients’ business
To monitor and co-ordinate movement of consignments / trucks
To regularly update the Client on the status of their shipment
Avoid delays at the Border the Supplier is immediately to be advised what documents must accompany the consignment
Maintain close communication with the Client with up to date information regarding Their consignment
Cargo Received Report obtained from the Warehouse Send arrival Notification to Client

Duties Includes:
To generate new revenues through business development
Promote both the service and facilities
To keep regular contact with existing clients and continue to develop good Customer Relations. Take note of any complaints and/or suggestions ensure that these are followed up immediately with proper corrective actions.
To ensure feedback to client in full with progress of corrective actions.
To communicate with Senior Management at all times and when necessary seek assistance to secure potential Clients
To provide most competitive and effective rates, routes and services.
To seek prior approval from Managers to validate quotations
To ensure quotations are closed with clear status.
To maintain hit rate ratio above 30%
To hand over file and relevant implementation notes to middle office. once quotation is approved
To assist with tender, reports, statistics and other assignment required at the department
To attend conferences and seminars keeping up with industry trends

Duties:
Develop goals and action plans with the Executive Director for membership development and retention.
Provide analysis of existing programmatic and membership materials as well as membership retention rates and opportunities for improvement.
Develop strategic plan for improving member benefit offerings, and increasing overall membership.
Develop and implement strategy for increasing non-dues revenue.
Write membership and sponsorship recruitment materials, appeal letters, brochures, etc.
Initiate internal communications, including developing newsletter content, email blasts, event announcements, awareness of member benefits, etc.
Develop regular mechanisms for providing excellent customer service to existing corporate partners and relationship building with prospective partners.
Identify, recruit, provide member services and track benefits provided to corporate sponsors to ensure that all sponsors receive benefits offered.
Create partnership proposals for prospective corporate members.
Ensure sponsorships and donations are accurately acknowledged and tracked.
Respond promptly to inquiries from prospective members, members, Directors, and others.
Assist in creating and updating membership and marketing materials, including letters, flyers for upcoming events, welcome packets, fact sheets, directories, surveys, and others.
Assist the Executive Director and Board members as necessary in planning and executing events and day-to-day operations of the office.
Manages the website and social media platforms of the Institute.
Approves membership applications and forwards to the Executive Director for final sign-off.
Develops and implements the corporate communication strategy

Duties to include:
Present, promote and sell products/services using solid arguments to existing and prospective customers
Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
Establish, develop and maintain positive business and customer relationships
Reach out to customer leads through cold calling
Expedite the resolution of customer problems and complaints to maximize satisfaction
Achieve agreed upon sales targets and outcomes within schedule
Coordinate sales effort with team members and other departments
Analyze the territory/market’s potential, track sales and status reports
Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of best practices and promotional trends
Continuously improve through feedback

Duties to include:
Present, promote and sell products/services using solid arguments to existing and prospective customers
Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
Establish, develop and maintain positive business and customer relationships
Reach out to customer leads through cold calling
Expedite the resolution of customer problems and complaints to maximize satisfaction
Achieve agreed upon sales targets and outcomes within schedule
Coordinate sales effort with team members and other departments
Analyze the territory/market’s potential, track sales and status reports
Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of best practices and promotional trends
Continuously improve through feedback

Responsibilities:
Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
Execute marketing strategy and the execution of plans for existing products.
Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product.
Work with product development teams to manage new product development.
Manage launch campaigns for new products.
Manage distribution channels for products.
Ensure effective, branded marketing communications, including the company website, print communication, and advertising.
Manage media and marketing staff and external PR agencies.
Overall, marketing managers analyze the effectiveness of all a company's marketing efforts and sales campaigns.

Requirements:
Achieve monthly sales target
Generate new business by cold calling in your designated area
Prepare proposals and present solutions at all business levels
Work closely with area sales manager
Comprehensive and ongoing training Basic salary, car and cell allowance, petrol, commission and incentives

Duties:
Achieve sales targets by successfully managing the sales team
Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
Present sales, revenue and expenses reports and realistic forecasts to the management team
Identify emerging markets and market shifts while being fully aware of new products and competition status

The role will report directly to the Commercial Director and Managing Director and will take responsibility for the Sales team.
The role will cover management of all sales, including local and regional (export), management of key accounts and overall expansion of business sales.
Role will involve both local and regional travel.
Position will liaise with the production team and stock.

Responsible for the development and implementation of the route to market strategy. This includes the management of product availability, visibility, volume, margin, quality and customer pricing. Incumbent will be involved in the identification of new opportunities and the initiation, development and deployment of trade programmes
Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan/cycle instructions
Negotiate retail touchpoints (i.e. positioning, visibility, investment) based on communication strategy following guidelines set by the supervisor
Develop and adhere to a well-defined work programme and route plan as agreed with supervisor
Ensure that objectives in terms of availability, visibility, volume, margin, quality are achieved for the territory
Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximize the use of organization assets
Monitor brand’s performance in all the channels
Conduct monthly market audits on metrics specified by supervisor

This position will suit someone who enjoys the challenge of sales, customer interaction and closing a deal

Responsibilities
Cultivate a solid body of work
Take the design “brief” to record requirements and clients needs
Schedule project implementation and define budget constraints
Work with a wide range of media and use graphic design software
Think creatively and develop new design concepts, graphics and layouts
Prepare rough drafts and present your ideas
Amend final designs to clients comments and gain full approval
Work as part of a team with copywriters, designers, stylists, executives etc.
Requirements
Proven graphic designing experience
Possession of creative flair, versatility, conceptual/visual ability and originality
Demonstrable graphic design skills with a strong portfolio
Ability to interact, communicate and present ideas
Up to date with industry leading software and technologies (In Design, Illustrator, Dreamweaver, Photoshop etc)
Highly proficient in all design aspects
Professionalism regarding time, costs and deadlines

The core purpose of the role is to formulate and execute sales strategies and growth plans in line with our business philosophy and company objectives.
Through cultivating and leading a high performance team, you will be responsible for discovering and pursuing new sales prospects and maintaining customer satisfaction.

Duties to include:
Sales & marketing activities
Achieve sales targets
Conduct daily site visits
Create and deliver presentations
Management reporting

Duties Includes:
Ensure that Field Sales Agents clearly understand their targets and meet or exceed sales and leads targets
Monitor the quality of Field Sales Agent interactions with existing and prospective clients, and provide training where necessary to ensure company standards are being maintained
Developing and management of relationships with contracted Super Dealers ensuring a high level of performance against set targets and ensuring the agreed number of field agents contracted via Super Dealers are adequately trained
Accountable for scheduling work rosters, monthly venue plans and shift allocations for Field Sales Agents to ensure sufficient capacity to achieve daily sales and leads targets
Monitor and analyse Field Sales Agents performance data (sales applications, leads generated, sales quality, productivity, compliance, merchandising etc.) daily, weekly, and monthly.
Provide Field Sales Agents with on-the-job coaching & mentoring, and perform QA assessments in order to address skills and knowledge gaps, and to plan for future development needs.
Hold daily, weekly and monthly meetings with Field Sales Agents to discuss performance, document these sessions
Submit a monthly plan and budget for venues that Field Sales Agents will operate from throughout the following month

Responsible to generate new opportunities
Calling on sales and marketing executives
Develop and implement plans and strategies for quickly developing sales territory
Create, maintain, and provide accurate and timely sales forecasts and funnel Information
Articulate the value proposition of the product and service to convert prospects
Close new business and foster existing customer relationships
Documented ability to penetrate new accounts

KEY DELIVERABLES

Deliver assigned sales target for the territory.

Manage and expand retail presence in the territory.

Maintain and Develop relationships with Key Accounts.

Building and categorization of architect and specifiers database.

Maintains quality service by establishing and enforcing organization standards through distributors.

Managing stock levels and making key decisions about stock availability and control.

Sales Trainings and Workshops for distributor sales associates.

KEY RESPONSIBILITIES

Project Business:-

Market mapping which includes project mapping and competition mapping- distribution network, pricings, and marketing activities.

Identifies business opportunities by identifying prospects for sales options. Preparing of quotations following enquiry from customers.

Ensure specification of Kohler products in all key projects.

Retail Business:-

Managing existing distributors and formulate strategy for retail network in defined territories.

Ensuring product displays in showroom as per organization guidelines.

Implementation of sales trainings to shop floor associates.

Monitor stock levels with distributors and making key decisions about stock forecasting, availability and control.

Other:-

Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending service improvements.


Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

Prepares reports by collecting, analyzing, and summarizing information.

Maintains quality after sales service to customers through distributor’s technical support executive.



RELATIONSHIPS AND CONTACTS

Supervisory Relationships

Reports to Area Sales Manager


Internal/External Business Relationships

Work with Area Manager to formulate and implement the strategy for defined territory.

Work with Supply Chain for smooth logistics operations including availability and timely dispatch of goods to customers.


Work closely with the Marketing Team to ensure timely implementation of planned activities.


Work with the Retail Marketing Team for showroom expansions.


Work with Technical Team to effectively implement the after sales service model.


Contact consumers, trade partners, architects and builders to remain updated with the market trends, purchase cycle, etc.

Responsibilities:
Identify and generate new business in order to achieve sales targets
Prepare and deliver product proposals and demonstrations
Provide exceptional client service as well as technical advice to customers
Advise on software features and capabilities and how they can be applied to assist clients
Visit prospective clients daily and conduct needs analyses
Manage existing clients and make sure they are happy
Making sure existing clients get upgraded and upsold with newer and better equipment
Find all the clients needs by cross selling

Key Account Management.
Key Relationship building with existing/ non – existing clients.
Identifying business opportunities.
Travel & Calendar Co-ordination.
Extensive Market Research.
Target Research.
Development Training.
Campaign Management.
Progress Reports.
Strategic Planning.
Administration.

Full details to follow, but the purpose of the job is to obtain new business for our client. Your focus will be new business development in Zambia and the Eastern DRC
You must have extensive sales/business development experience in selling logistics solutions, cross border transport and optimising cargo mix.
The position needs someone with experience and a network among traders, wholesalers, farmers, miners and producers in Zambia, Zimbabwe, Malawi and the DRC.
It is a high energy position requiring credibility, agile thinking and initiative.
The role will also require the candidate to network and must able to attend after-hour dinners and cocktails, play golf or share in other social activities, ie, create bonds with clients.