Senior Brand Manager - Johannesburg, South Africa
- Harare, Zimbabwe
|Job Location||Johannesburg, South Africa|
|Company Type||Retail / FMCG|
|Job Role||Senior Brand Manager|
|Employment Type||Full Time|
|Monthly Salary||R600 000 per annum|
|Career Level||Senior Management|
|Years of Experience||5|
|Residence Location||Johannesburg, South Africa|
|Degree||Degree or Diploma|
A unique opportunity to work on strong local brands with an ability to craft and shape the brands identity and future.
To be able to bring brand innovation to life in a short period of time and enjoy an environment where calculated risk is encouraged.
Custodian of the brand from both a commercial as well as a consumer perspective.
Responsible for developing and refining the brand strategy as well as implementation of ATL and BTL campaigns to drive market share and achieve brand budgets.
Market Analysis Review and understand industry market and trends (IRI/ Nielsen data experience)
Monitor and analyze competitor sales channel distributions
Develop Pricing and promo strategies with market data and analyze ROI of campaigns
- Product Management
Develop and Implement NPD pipeline
Preparation of communication regarding launches
Work closely with other teams (Sales, Manufacturing, Ops etc) to ensure product development, manufacture and launch to trade is a success.
- Brand management
Development and Implementation of ATL and BTL comms
Price/ promo ROI analysis for campaigns
Develop brand plan and long-term brand strategy with a strong insight into the local consumer.
Have a strong understanding of the retail environment in SA (both modern trade and traditional trade)
Strong analytical ability.
Accuracy and attention to detail.
Ability to work independently.
Strong interpersonal skills.
Relevant marketing degree/qualifications
5 years marketing experience
Intermediate to advanced PC skills (Excel, MSWord, Powerpoint)
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