Marketing Analyst - Cape Town, South Africa

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Duties and Responsibilities:

• Monitor all Marketing activity against agreed KPIs, develop performance metrics, understand consumer behaviour and insights, and provide timely data to help drive marketing decisions
• Provide actionable overall market and customer insights to address key strategic questions
• Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
• Analyse external and internal customer data using databases, spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
• Evaluates customers’ online behaviour and provide insights and recommendations for further enhancements to the guest experience with presentations to provide market and consumer insights
• Analyse user engagement and traffic through all digital channels (PPC, SEO, Direct, Referral, Display, Social, Reviews, Email etc)
• In addition to setting up standard web reports, the ideal candidate will continually mine Google Analytics and work closely with our agency for information and insights to improve website performance
• Set up and manage tracking mechanisms - work with the ecommerce agency to implement new tracking tools and ensure they are working properly on an ongoing basis
• Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product, trade) as the knowledge owner for customer and market data
• Conduct market research to analyse the competitive landscape, determine brand perceptions, identify new market opportunities, and help with the overall SWOT analysis for all new products
• Devise and evaluate methods for collecting data (surveys, questionnaires, opinion polls) - interpret data, formulate reports, and make recommendations
• Remain fully informed on market trends, gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Track and forecast trends in sales and marketing, and analyse in detail the data collected with thorough reports and results
• Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Measure the effectiveness of advertising, marketing, and communications strategies

Key Skills
• Strong organizational, communication and presentation skills
• Deep knowledge of data warehousing, and mining
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge with CRM programs measurement including email/campaign effectiveness
• Strong analytical and critical thinking, and ability to multitask well
• Proficient in marketing research, excellent analytical skills, and a high degree of business acumen
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Work closely with the team to identify opportunities for new client acquisition