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Marketing Analyst - Cape Town, South Africa

  • Harare, Zimbabwe

Job Details

Job ID: #16996
Job Location Cape Town, South Africa
Company Type Retail
Job Role Marketing Analyst
Joining Date ASAP
Employment Type Full Time
Monthly Salary Negotiable

Preferred Candidate

Career Level Middle Management
Years of Experience 8
Residence Location Cape Town, South Africa
Gender Not Specified
Nationality SA ID
Degree Marketing Degree

Job Description

Cape Town, South Africa
  • Job Status: Open

Our client is looking for a Marketing Analyst to join their team.

Duties and Responsibilities:

• Monitor all Marketing activity against agreed KPIs, develop performance metrics, understand consumer behaviour and insights, and provide timely data to help drive marketing decisions
• Provide actionable overall market and customer insights to address key strategic questions
• Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
• Analyse external and internal customer data using databases, spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
• Evaluates customers’ online behaviour and provide insights and recommendations for further enhancements to the guest experience with presentations to provide market and consumer insights
• Analyse user engagement and traffic through all digital channels (PPC, SEO, Direct, Referral, Display, Social, Reviews, Email etc)
• In addition to setting up standard web reports, the ideal candidate will continually mine Google Analytics and work closely with our agency for information and insights to improve website performance
• Set up and manage tracking mechanisms - work with the ecommerce agency to implement new tracking tools and ensure they are working properly on an ongoing basis
• Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product, trade) as the knowledge owner for customer and market data
• Conduct market research to analyse the competitive landscape, determine brand perceptions, identify new market opportunities, and help with the overall SWOT analysis for all new products
• Devise and evaluate methods for collecting data (surveys, questionnaires, opinion polls) - interpret data, formulate reports, and make recommendations
• Remain fully informed on market trends, gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Track and forecast trends in sales and marketing, and analyse in detail the data collected with thorough reports and results
• Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Measure the effectiveness of advertising, marketing, and communications strategies

Key Skills
• Strong organizational, communication and presentation skills
• Deep knowledge of data warehousing, and mining
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge with CRM programs measurement including email/campaign effectiveness
• Strong analytical and critical thinking, and ability to multitask well
• Proficient in marketing research, excellent analytical skills, and a high degree of business acumen
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Work closely with the team to identify opportunities for new client acquisition

  • Job Role: Marketing Analyst
  • Industry: Sales / Marketing / PR / Advertising
  • Salary: Negotiable

Required Skills

8 Years of Experience
• 8 years’ experience in marketing data analysis space or related field
• Demonstrable experience as a Data Analyst, preferably working in a Marketing team or with Marketing stakeholders with a track record of producing data-driven insights and recommendations to various stakeholders
• Proven experience of using Digital Marketing platforms, such as Google Analytics, Google AdWords, Google Search Console, and business research tools acumen
• Knowledge of reviews platforms, social media reporting tools and media coverage analysis tools
• Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Excellent knowledge of statistical packages, databases, and MS Office, with advanced Excel knowledge (V Lookup, pivot tables, macros)

Additional Requirements

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