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Brand Manager - Johannesburg, South Africa

  • Harare, Zimbabwe

Job Details

Job ID: #16756
Job Location Johannesburg, South Africa
Company Type Cosmetics
Job Role Brand Manager
Joining Date ASAP
Employment Type Full Time
Monthly Salary Negotiable

Preferred Candidate

Career Level Middle Management
Years of Experience 3
Residence Location Johannesburg, South Africa
Gender Not Specified
Nationality SA ID
Degree BA/BCom degree or a National Diploma in Marketing

Job Description

Johannesburg, South Africa
  • Job Status: Closed

Our client is looking for a Brand Manager to join their team.

Main Purpose:
To take responsibility for the planning, management and strategizing of the brands. The overall focus of the portfolio is the execution of the international program with local market interpretation.Taking responsibility for the overall financial performance of the brands, ensuring profitability and financial growth.

Key Results Area :
Budget Control National marketing programme Above the line (ATL) and Below the line (BTL) marketing strategies Implementation of promotions Forecasting and the management of the supply chain process Stock management and distribution Competitor awareness Launch programmes Sales involvement Administration duties

Job Specific Requirements :
To determine market size and performance trends within the retail chains utilising available data.
Coordinating, assimilation and interpretation of data To review product group and brand SWOT analysis within the retail sector Monitor sales performance and suggest appropriate responses
Ensuring communication to the sales team on brand direction, equity guidelines, store execution, merchandising and marketing guidelines of the brand for all store level activities.
Evaluating the performance of individual products, determining their position in terms of product life cycle and taking the necessary action in promotion, rationalisation and new product activities
The setting of logically derived marketing objectives incorporating brand growth, sales, pricing and profit
Formulation and implementation of the marketing strategy within the parameters of the policy set by the principals to ensure the achievement of marketing objectives
Budgeting and forecasting
The control and monitoring of marketing spend on a monthly basis
The initiation and co-ordination of promotions and marketing activities in accordance with brand equity
Implementation of cost efficient and effective promotions ensuring the achievement of objectives within the set budgets, communication to merchants and retailers
Negotiation and communication of retail program with the respective merchant divisions, stores and sales teams Implementation of new product launches, new sku’s line extensions and limited editions
Providing training and motivation
Ensure strong retail marketing programs and communicated and executed appropriately within each retail chain and customer.
Provide regular updates and business overviews and assessments of analysis, to the various management levels within the Company and the principals of the brand(s).

Key Skills
Buying or Merchant Experience an added advantage
Code 8 Drivers License
Knowledge of the market
Willingness to work extended hours
Good organizational skills
High degree of accuracy
Ability to work under pressure, use initiative and take ownership of tasks
Superior computer literacy, especially in Powerpoint, Excel, and Word Presentable appearance
Own transport essential
Highly motivated and professional
Self-motivated with a strong drive & desire to achieve outstanding business results
Need good communication and analytical skills & the ability to multi-task are necessary
Excellent written and verbal communication
Ability to handle multiple tasks and assignments
Superior Communication/Presentation Skills

  • Job Role: Brand Manager
  • Industry: Sales / Marketing / PR / Advertising
  • Salary: Negotiable

Required Skills

3 Years of Experience
BA/BCom degree or a National Diploma in Marketing
2-3 years of Brand Management experience within the cosmetic/fragrance industry

Additional Requirements

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