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E-COMMERCE MARKETING LEAD - Cape Town, South Africa

  • Harare, Zimbabwe

Job Details

Job ID: #14644
Job Location Cape Town, South Africa
Company Type FMCG
Job Role E-COMMERCE MARKETING LEAD
Joining Date asap
Employment Type Full Time
Monthly Salary negotiable

Preferred Candidate

Career Level Middle Management
Years of Experience 5
Residence Location Cape Town, South Africa
Gender Not Specified
Nationality
Degree

Job Description

03Sep
Cape Town, South Africa
  • Job Status: Open

We are looking for an experienced digital marketer who is excited by the prospect of designing, launching and optimising the digital marketing strategy that scales an e-commerce business. Drive performance through marketing channels and nurture an audience to grow repeat engagement.


• Plan and manage digital marketing activity, including SEO/SEM, email and performance marketing.
• On-going product management, marketing, and analysis to support e-commerce goals and objectives.
• Lead integrated digital marketing campaigns from concept to completion.
• Implement a retention marketing strategy that utilises optimised user journeys to drive repeat purchase and maximise LTV.
• Work closely with the brand team to ensure digital campaigns are aligned with overall objectives and brand values.
• Manage activity budgets, track spend and highlight amendments.
• Report on the performance of all digital marketing channels using relevant analytics tools
• Audit e-commerce platforms continuously and correct as needed to ensure proper product -information, content, images, pricing, etc.
• Ability to interpret web analytics, tracking and reporting
• Analyse customer demographic and purchasing behaviour to maximise sales.
• Plan for user testing and A/B analysis as needed for an optimal experience.
• Initiate and manage customer landing pages / microsites / promotional collections to drive optimal business performance
• Monitor competitive websites, industry trends and new technology and digital services ensuring that the brand is staying on the forefront of industry standards.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Use analytic tools (Google Analytics, Facebook Analytics, Instagram Insights) to help inform content strategy


Key Skills
• Top Achiever
• Highly driven to drive meaningful sales revenue for the business through innovative initiatives
• An inquisitive mind with a passion for data - be highly analytical, using data to inform decisions
• An understanding of e-commerce and the key levers that drive sales in an e-commerce environment
• Tech Savvy
• A strong strategic thinker able to craft numerous campaigns across many products and countries
• Solutions-oriented - have a can-do attitude and high energy
• Highly organized and efficient
• An eye for design.
• A passion and enthusiasm for all things digital.

  • Job Role: E-COMMERCE MARKETING LEAD
  • Industry: Sales / Marketing / PR / Advertising
  • Salary: negotiable

Required Skills

5 Years of Experience
Qualifications
• Excellent communication skills in both Afrikaans and English - excellent written grammar and spelling
• Bachelor’s degree in business, marketing or a related field preferred
• At least 5 years’ experience in e-commerce, marketing or other relevant functions
• Digital Marketing experience is a MUST – implementation and management – with a strong focus on email marketing, social media marketing and conversion optimisation
• Experience with SEO & SEM

Additional Requirements

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