Digital Paid Media Specialist - Cape Town, South Africa

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Duties and Responsibilities:

* Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting.
* Monitor campaign performance - Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health.
* Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant.
* Campaign Testing – Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members.
* Reporting – Report on ad and campaign performance.

Key Skills
* Is enthusiastic about all things digital.
* Keeps up to date with the latest developments in the digital advertising arena.
* Sure of themselves and confident in their abilities.
* A team player who is proactive and able to work independently.
* Is naturally curious, wants to understand how things work.
* Enjoys solving problems and overcoming challenges.
* Remains calm, cool and collected under pressure.