Commercial Manager / Brands Manager - Lusaka, Zambia
- Harare, Zimbabwe
|Job Location||Lusaka, Zambia|
|Company Type||Manufacturing and trade|
|Job Role||Commercial Manager / Brands Manager|
|Employment Type||Full Time|
|Career Level||Senior Management|
|Years of Experience||5|
|Residence Location||Lusaka, Zambia|
|Degree||Relevant to role|
mplementation of brand strategy in line with that set out by senior management and functional head
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade in collaboration with the functional heads and in line with defined business objectives by market and country
Planning and execution of all communications and media actions on all channels, including online and social media - Portfolio planning including analysis of industry trends, market competitiveness of products and SKU’s, consumer needs /requirements etc. to identify gaps and opportunities within the current category related brand/ product portfolio.
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Build medium term innovation pipeline
Creating and managing promotional collateral to establish and maintain product branding across all channels
Set and managing the budget for advertising, brand activation and promotional items
Competitor, customer and consumer insights analysis
Analysis of sales, forecasts and relevant financials and reporting on product sales - Identify and address supply chain bottle necks such as sales order non-fulfilment to minimize related penalties and KPI impact
Maintain brand integrity across all company marketing initiatives and communications
Work closely with functional / business heads to prepare align category requirements with over arching brand and media strategies.
Drive brand / category business planning comprised of analysis of macro environmental trends, consumer behaviours, internal business imperatives and industry scenario planning to develop volume projections by regional operating markets
Plan and execute integrated, multi-channel marketing plans with focus on awareness building, lead generation and consumer conversion.
Brand plan development and review including evaluation of the effectiveness of brand communication as well as trade and consumer promotions as it pertains to overall brand health and return on investment / volume objectives
Manage marketing mix the 7Ps (Product, Place, Price, Promotion, Packaging, Positioning & People) in consultation with functional heads and senior management.
Compile, analyse and interpret data to create marketing strategies and campaigns for category related brands and products
Monitor brand health KPI’s and potential brand positioning opportunities or corrections
Work in collaboration with and under the guidance of functional heads in the development of brand communication planning including alignment with specialist departments such as media, production and design.
Ensure alignment between sales and marketing functions
Provide input, in collaboration with respective functional head and team, in relation to artwork, packaging, manufacturing readiness and go to market processes
Planning, oversee and implement trade and channel marketing activities
Manage, develop and implements all marketing activities to maximize sales of related brands / products.
Provide inputs to support demand planning basis on established volume and related KPI’s
Conduct ITOS (In Trade Observational Surveys) to gauge implementation and compliance
Ensure and monitoring trade availability for related portfolio
Ensure the standardization of in store representation (planograms) by channel and store format
Coordinate and drive data collection, analysis and insight generation to inform trade marketing, product /promotional strategies and executive decision making
Align and coordinate all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with assigned agency and functional heads
Design, build and maintain our social media presence as it relates to applicable brands
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Excellent commercial acumen
Strong analytical ability and ability to synthesising large amounts of data into actionable objectives, planning and outcomes
Good understanding of market research process
Excellent communication skills
Strong technical knowledge of and experience with digital marketing specifically including social media, SEO and display advertising
Good fundamental understanding of analytical tools (such as Google suite and social media Insights across platforms)
Strong channel/category insights experience, with the ability to generate and present actionable recommendations to a diverse range of stakeholders (at all levels)
Capable of managing and executing complex project management tasks
Highly creative and innovative
Predisposition for strategic thinking
Strong growth mindset
Minimum requirement of graduate degree in related field preferably marketing specialisation
Post graduate qualifications beneficial
Proven experience in a brand management/ marketing /trade marketing management roles essential
Qualifications in digital marketing or equated experience required
Strong knowledge of or experience in related geographies beneficial
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