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Brand Marketing Manager - Harare,Zimbabwe

  • Harare, Zimbabwe

Job Details

Job ID: #11137
Job Location Harare,Zimbabwe
Company Type Production/Manufacturing/Retail/Wholesale
Job Role Brand Marketing Manager
Joining Date ASAP
Employment Type Full Time
Monthly Salary Up to $65,000 Gross (Negotiable)

Preferred Candidate

Career Level Senior Management
Years of Experience 7
Residence Location Harare,Zimbabwe
Gender Not Specified
Nationality Zimbabwean
Degree Business Management/Sales/Marketing

Job Description

08Jun
Harare,Zimbabwe
  • Job Status: CVs Submitted - Awaiting Feedback from Client

Our client is looking for a Marketing Manager to lead their Brand and Trade Marketing Activities through the development and implementation of communications, marketing and brand management strategies reporting to the Commercial Director.


Provide Knowledge and insights to facilitate decision-making and strategy development based on identified market opportunities and trends
Facilitate the development of the Marketing Plan and budget to ensure that they are in line with corporate objectives
Work closely with operations team to ensure that the marketing plans are executed as BU plan.
Manage Marketing budget to deliver on primary objectives
Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the different market environments
Conduct market research to assess market opportunity, identify customer behaviors and insights
Propose and implement product research and benchmarking studies to deliver on BU objectives
Educate the business on global trends and product related information to guide strategy implementations and opportunity assessment
Champion innovation in products and processes in order to achieve competitive advantage for the business,br> Ensure all innovations are market led and deliver on market opportunities and profitability objectives in alignment with business strategy
Develop, coordinate and ensure adherence to Innovations SOP to ensure relevant and successful new product development within the BU
Support export markets with brand related initiatives to drive volume and revenue
Leverage on product promotion opportunities with distributors and key customers in all markets
Drive market execution of consumer products portfolio
Ensure customization of products to meet regional and international market requirements within BU objectives
Propose and ensure effective implementation of channel marketing strategies
Develop strong and appropriate brands, brand standards and manuals as per business plans and marketing opportunities
Drive brand profitability by identifying relevant internal and external brand initiatives for implementation
Develop and implement controls and procedures to ensure adherence to brand standards
Work closely with Operations to ensure brand standards are maintained throughout the BU/Group
Develop procedures for managing external agencies to ensure that goods and services are competitive and meet the given brand specifications
Develop common platforms and procedures for Advertising Agency management
Propose and implement media planning based on brand objectives and budget
Ensure that the Sales and Marketing planning process is in place and operating effectively in accordance with best practice throughout the Group
Drive Sales Operational Planning Process to deliver Commercial objectives
Work closely with Operations to ensure quality standards are implemented as per plan and adhered to in all products to minimize loss of revenue
Ensure relevant certifications and regulations are met with regard to all product brands for the BU and in-keeping with customer requirements.


Key Skills
Results focused
Teamwork
Strong Analytical skills
Excellent negotiation skills
Effective communication skills
Computer literacy

  • Job Role: Brand Marketing Manager
  • Industry: Sales / Marketing / PR / Advertising
  • Salary: Up to $65,000 Gross (Negotiable)

Required Skills

7 Years of Experience
Qualifications
7-10 years’ experience in marketing and sales at senior level in FMCGs
First Degree in Business Management/Sales/Marketing
A technical appreciation of products and manufacturing methods is added advantage
Masters in Business Administration or similar is an added advantage.

Additional Requirements

FMCG
Sales
budget
advertising
marketing

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